Artist's book

My Weight in Gold (2020) by A-FL

‘A pound of that same merchant’s flesh is thine. The court awards it, and the law doth give it.’

Shakespeare, William, The Merchant of Venice, 1600

A-FL’s ’78 kilograms’ (2020) is the first installment in an annual edition of postcards, titled ‘My Weight in Gold’. The phrase is a pun on the metaphoric idiom ‘worth its weight in gold’, which has its origin in the Roman Empire and first appeared in English by the early 1300s.
For each edition, A-FL weighs himself, after which seeks out four objects of the same weight. Images of these objects, in this first installment ranging from a naval ammunition rig to ten cans of 3Coty Cat Food, are printed as postcards with the corresponding weight hot-foiled in gold onto them.

The four cards are collected in an envelope, with ‘312 kilograms’ rubber stamped in gold on its recto side; making up the total weight of the objects on the cards when added together.

 

Biography

A-FL (b. 1985) is based in Gothenburg, Sweden. Dividing his time between design, publishing and genre-defying projects of a more artistic nature, he is one of the driving forces behind the ll’Editions imprint.

Edition

150

Type

Artist’s Book

Format

4 × Postcard 148×105 mm

Paper

Munken Polar 400 g/m2

Print

4+1 Komori HPT Offset Print

Additional

Hot-foiled title. Rubber stamped envelope.

Publisher

ll’Editions

Printer

Göteborgstryckeriet

PUBLISHED

March 12 2021

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