About the artist
A-FL (b. 1985) is based in Gothenburg, Sweden. Dividing his time between design, publishing and genre-defying projects of a more artistic nature, he is one of the driving forces behind the ll’Editions imprint.
‘A pound of that same merchant’s flesh is thine. The court awards it, and the law doth give it.’
Shakespeare, William, The Merchant of Venice, 1600
A-FL’s ’78 kilograms’ (2020) is the first installment in an annual edition of postcards, titled ‘My Weight in Gold’. The phrase is a pun on the metaphoric idiom ‘worth its weight in gold’, which has its origin in the Roman Empire and first appeared in English by the early 1300s.
For each edition, A-FL weighs himself, after which seeks out four objects of the same weight. Images of these objects, in this first installment ranging from a naval ammunition rig to ten cans of 3Coty Cat Food, are printed as postcards with the corresponding weight hot-foiled in gold onto them.
The four cards are collected in an envelope, with ‘312 kilograms’ rubber stamped in gold on its recto side; making up the total weight of the objects on the cards when added together.